The Anatomy of Typography: Crafting a Unique Brand Identity
Be distinta! FEATURED STORIES The Anatomy of Typography: Crafting a Unique Brand Identity In the world of design, typography is more than just choosing fonts; it’s the language your brand speaks before any words are read. Each letter, space, and curve becomes a piece of your brand’s story. For those of you looking to craft […]
Top 5 Trends in Graphic Design
Be distinta! FEATURED STORIES Top 5 Trends in Graphic Design As we step into 2025, the world of graphic design is embracing innovative trends that are reshaping the visual landscape. From bold experiments in typography to eco-conscious design practices, here are the top five trends that are set to define graphic design this year Typography […]
The Powerhouse of Perception: Understanding the Importance of Brand
Be distinta! FEATURED STORIES The Powerhouse of Perception: Understanding the Importance of Brand In a world inundated with choices and endless possibilities, the role of a brand is nothing short of paramount. Beyond a mere logo or a catchy tagline, a brand is the essence that defines a company, a product, or even an individual. […]
Archetypes and their profound impact on branding
Be distinta! FEATURED STORIES Archetypes and their profound impact on branding Let’s delve into the captivating world of design archetypes and their profound impact on branding. Archetypes are universal symbols and patterns that have been ingrained in human culture for centuries. When strategically infused into design elements, they breathe life into brands, enabling them to […]
Why your brand needs a real style guide
Be distinta! FEATURED STORIES Why your brand needs a real style guide A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. […]
Pantone
Be distinta! BLOG Pantone What A Style Guide Can Do For Your Brand Pantone is a North American corporation that created the Pantone Matching System (PMS) which is a system that allows identifying colors for printing by means of a specific code, a system for color matching. Pantone color charts, also known as “Pantone guides”, […]
Rules of brand strategy – Take bold risks
Be distinta! BLOG Rules of brand strategy Take bold risks. If you’re placing your bet on a specific future vision, then you’re taking a risk. Placing bets on the future should feel risky. But risk cuts another way, too. Old brands demand authority among consumers… and they’re quickly losing marketshare because that’s an old model […]