For the design of FAT DRAGON, a Chinese food restaurant, we envision a brand that blends traditional Chinese inspiration with modern illustration techniques
The concept revolves around creating vector-based visuals that are both playful and elegant, capturing the essence of Chinese culture with a contemporary twist.
The color palette is soft, featuring pastel shades that evoke a sense of warmth and welcoming, while the illustrations depict stylized dragons, lanterns, and other iconic Chinese symbols. This approach aims to create a visually appealing and memorable brand that stands out while remaining approachable and inviting to all.
